How to brief us so the first draft is the right one

A good brief isn't long. It's specific. Most of the revisions we do come from things that could have been said in one line at the start: who the audience is, what the post is supposed to make them do, and what you definitely don't want. Here's what helps for each kind of work.

For any brief

• Who is this for? One sentence about the person reading or watching.
• What should it do? Get a message, a booking, a sale, a follow, a laugh. Pick one.
• What must be in it? Prices, dates, product names, legal lines, a hashtag you always use.
• What's off-limits? Words you hate, competitors you won't mention, colours that aren't yours.

Captions and copy

• Paste two captions you like, yours or anyone's. Tone is easier to copy than to describe.
• Tell us the platform. A LinkedIn caption and a TikTok caption are different lengths and different voices.
• If there's an offer, give us the exact terms. We won't invent a discount.

Graphics and carousels

• Send the text that must appear, word for word. Design goes faster when copy is final.
• Share your logo as a PNG or SVG with a transparent background, plus colour codes and font names if you have them.
• Name the format for each piece: feed, story, square, landscape. We'll export the right sizes.

Video edits

• Send original files through a Drive, Dropbox or WeTransfer link. Messaging apps compress video badly.
• One line per video: what it's about and the moment that matters most.
• Tell us if you want captions on, and whether you'll add a trending sound in-app (we'll deliver without music if so).

Strategy and management

• Dates matter: launches, seasonal peaks, events, holidays you close for.
• Tell us what's worked before and what's flopped. We'd rather build on it than guess.
• Name the person who approves. A plan waiting for sign-off is the most common delay.

The three things that slow projects down

• Links that don't open. Check sharing permissions before you send.
• Copy that changes after design has started. Small tweaks are fine; a rewrite is a new brief.
• Approvals that take a week. Turnaround assumes feedback within a couple of business days.